Guidelines for the creation of a new visual identifier (“logo”), different from the existing standardized University logos, for a CAHNR program

The following applies to all programs provided by faculty, staff and/or volunteers of the UConn College of Agriculture, Health and Natural Resources (including Extension); and/or administered under the auspices of, or using the name of, the University of Connecticut in any combination with College of Agriculture, Health and Natural Resources, Cooperative Extension System, or any of its constituent units.

  • The program must have a name, a mission statement, and involve at least one faculty member.
  • The program must have, or be expected to have, a significant audience among the general public. This may include prospective students.
  • There must be a reasonable expectation that the program will continue to operate for a significant period of time. If funded by a grant, the program will be expected to operate for at least three years. Programs funded by other than grant funds will be addressed on a case-by-case basis.
  • There must be a need for the public audience to recognize the program as an entity that provides education and/or information related to a specific topic or field of study. Committee members unanimously agreed that academic departments, the Cooperative Extension System and the College should not have visual identifiers other than the existing standardized University logos.

Program sponsor requirements must be considered.

New visual identifiers:

  • Must be designed by the College’s Office of Communications staff; or must be submitted for review by Office of Communications staff and reviewed and approved by the dean.
  • Must be used in conjunction with the appropriate standardized University logo, in compliance with the Graphic Standards Manual and/or other standards provided by University Communications.

A Web site with all specifications for Web, printed and marketing materials, including pens, clothing, etc., will standardize the usage of UConn names and logos.

10/09/2012