Office of Communications mission
The Office of Communications’ (OOC) mission is to support the College of Agriculture, Health and Natural Resources’ faculty, staff, students and administrators in presenting and promoting their work in the areas of agriculture, environmental and economic sustainability, natural resources management, human and animal health, nutrition, food, and healthy and resilient communities.
Role and responsibilities of OOC
In all products (text, photo, video, podcast, exhibits, imprint items), OOC staff strive to build and convey the College brand in a manner appropriate for the audiences and consistent with the values, themes and messages previously identified by the dean, associate deans and development and alumni staff.
With regard to graphic representation, this means:
- conforming to the University standards stated on brand.uconn.edu
- to the best of our ability, monitoring materials produced by College faculty, staff and students for conformity with UConn standards
- development of self-service templates and graphic elements for use by CAHNR faculty, staff and students, and, by means of our website and workshops, providing instructions in their use
- developing appropriate graphic elements that convey the values, themes and messages identified by dean, associate deans and development and alumni staff
- development of new visual identifiers only in accord with the College’s “guidelines for the creation a new visual identifier (“logo”), different from the existing standardized University logos, for a CAHNR program.”
- using any new logos in combination with the College’s standard logos, in accord with the UConn brand standards
In written (print and web based), photographic, audio and/or video materials, this means:
- to the best of our ability, presenting the full range of research, teaching, extension, public service and student experience across the full range of fields represented in the College’s programs
- developing these materials in a manner appropriate to CAHNR audiences and in ways that convey the values, themes and messages identified by the dean, associate deans and development and alumni staff.
OOC is a production unit. With limited staff and time, OOC’s strategy is, to the extent possible, to develop materials that can be used, or modified for use, in a variety of general and focused ways, including
- blog posts
- annual and other reports
- general fundraising
- undergraduate and graduate student recruitment
- program marketing
- presentations for highly specific audiences (donors, president, provost, governor, commissioners, legislature, etc.)
On nearly all production projects, OOC staff work in collaboration with CAHNR faculty, staff and/or students. OOC production is in two main categories:
- Materials used in the delivery of educational or informational programs
- Materials that describe and promote the College’s programs
Frequently, materials in the first category include or give rise to materials in the second. Most materials in the second category, however, depend on information received from CAHNR members.
Role and responsibilities of OOC’s collaborators
For the purposes of general College news, the role and responsibilities of CAHNR administrators and staff in collaborating with OOC are to:
- using haystacks.uconn.edu or email, inform OOC in a timely manner about events, noteworthy accomplishments by faculty, staff or students; new faculty or staff; generally noteworthy faculty, staff or students; developments in programs or facilities; trends, etc.
- provide content and/or names and contact information for sources
- provide information on photo/video opportunities
- provide existing photos or videos, with full caption and photographer credit.
For a project with a specific purpose, the role and responsibilities of CAHNR administrators and staff in collaborating with OOC are to:
- request a project through the OOC online request system
- in the request or in a consultation
- designate a single point person through whom information will flow between OOC and other project participants
- identify the audience
- describe what action is expected or desired of the audience
- work with OOC to identify the particular CAHNR values, themes and messages to be emphasized in the piece
- work with OOC to identify the appropriate format and/or venue
- work with OOC to set a deadline and production schedule
- provide content and/or information about sources, including photo/video opportunities.
- provide feedback on OOC work
- use the material in communication with the audience
In general, we ask that you submit a project request or request a meeting as soon as you decide you want to work on a project with our office.
- For simple projects that will require little interaction with OOC staff, please submit a “needed by” date. For printing a poster, we require a minimum of a week.
- For more complex projects, such as (in order of increasing complexity) banners, postcards, imprint items, brochures, websites, we will work with you to develop a project timeline with deadlines and clear expectations for each phase. To keep the project on track, it is essential that both OOC and our collaborators meet those deadlines.
- If collaborators miss a deadline, the project timeline will need to be reset in such a way as to not disrupt other ongoing projects (i.e., this project will move to the back of the line).
- If for some unavoidable reason (illness, family or personal emergency, etc.), OOC staff miss a deadline, we will do everything possible to keep the project on schedule. The project will not go to the back of the line.